Exclusive Video Premiere: ‘Give It To Me,’ Homeshake
Earlier this month, Peter Sagar, the man behind musical project Homeshake, took a trip from Montreal to New York just to see D’Angelo. “I heard that [he] was playing in Queens and decided that we had to go, because who knows if he’ll release another album in the next 10 years,” Sagar says. “It was so worth it; I cried a lot.” During that same trip, however, he decided to make a video, with Jim Larson of Pitchfork TV behind the camera, for Homeshake’s track “Give It To Me,” which we are pleased to premiere here.
Sagar, originally from Edmonton, Canada, finds inspiration in everything from house music pioneers Chip E and Mr. Fingers to Japanese pop stars like Chiemi Manabe, yet Homeshake’s 2014 debut LP In The Shower stayed loyal to Sagar’s past as Mac DeMarco’s guitarist. His debut relied heavily on jazzy acoustics and teenage-esque vocals, but “Give It To Me” marks a departure, as it is consisted of preoccupied synths runs delicately placed over dreamily slow, minimalist percussion. The track illustrates a feeling of sluggish sexual desire through its lackadaisical, sonic seductiveness, and also hints at Homeshake’s forthcoming sophomore effort Midnight Snack, on which Sagar finds his own unique sound through experimentation with more electronic instrumentation than ever before.
“With previous projects, I felt pretty limited in what kind of stuff I could make, like I was going for one sound in particular or something,” Sagar says of the new, progressive sound. “Now, I don’t care about that and do whatever I want.”
While the video is set at New York’s iconic Coney Island, the planning process “was all very spur of the moment,” Sagar says. “We had no plan or anything until the day before—Coney Island just seemed like it would have a lot of stuff going on, [but] the only thing I really know about it is that the roller coaster was built in 1927 and that there are kids selling lean out of coolers, although we didn’t find any…”
As haphazard as the video may have come about, the setting pairs beautifully with the music. Trippy footage shows guests spinning freely, eerily held by a carnival rides’ ropes or rickety seats. A candid assortment of boardwalk pedestrians (each a bit freakier than the last) also cuts in and out throughout the video, giving it an obscure, yet human touch.
IN THE SHOWER WILL BE RELEASE SEPTEMBER 18. FOR MORE ON HOMESHAKE, CLICK HERE.