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“Work It, Work It, Work It”: We Get the Blake Gray Play-by-Play on Isabel Marant

Blake Gray

The last time we chatted with Blake Gray—formerly of Sway House (RIP) fame— he left us with the impression that he wasn’t the biggest fan of clothes. “A lot of people think we don’t own any shirts,” he said of his TikTok tribe in our September 2020 issue, but it seems that times have changed. Last Thursday, the TikTok star attended Isabel Marant’s show at Paris Fashion Week decked out in much more than a t-shirt. Below, Gray shares his gut reactions to the show.

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Blake Gray

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“This is fresh! Freshhhh.”

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“I need to get those glasses… I’m liking the bag. The bag is fire.”

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[brief selfie intermission]

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“That’s dope. Fire.”

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No words.

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“That is beautiful. You need that dress.”

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“Work it, work it, work it, work it, work it. Oh!…. Work it, work it, work it, work it, work it.”