Moncler’s New L.A. Flagship Blends Cozy Alpine Style with California Chic

Ever wonder why the ladies of Los Angeles pull out their furs as soon as the temperature drops below 70? It’s the dry heat, darling. The city’s desert climate means that simmering summer temperatures drop as soon as the sun goes down, leaving Angelenos to bundle up before heading out for the night. Last week, Moncler threw its hat in the Los Angeles winter wear ring with the opening of it’s new West Coast flagship. The weather was balmy on the evening of the boutique’s opening, but that didn’t stop the city’s it-crowd from showing up clad head-to-toe in the Italian luxury label’s signature feather-down styles. The new boutique, situated on Beverly Hills’ iconic Rodeo Drive, is a multi-floor, cavernous affair with a sculptural central staircase that appears to have been carved into an alpine rock face. Mirrored walls and light wood accents brighten the space, which will showcase pieces from the label’s Genius and Grenoble collections, adding a distinct California feel to its earthy mountain aesthetic.

Kiernan Shipka at the opening of Moncler’s new Rodeo Drive location.

To mark the boutique’s opening, Moncler collaborated with the Los Angeles-based artist Steven Harrington, whose vivid psychedelic-pop creations embody the label’s signature mix of timelessness and genre-bending innovation, to create a series of distinctive art objects, available for sale and dispersed throughout the space. Foremost among them is a larger-than-life Moncler Pupazzo, situated on the boutique’s main floor, clad in the brand’s signature puffer jacket and holding a palm tree—a perfect encapsulation of the label’s unbounded embrace of style— from beach to mountain peak.

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Steve Harrington at the opening of Moncler’s new Rodeo Drive location.

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