“Kooky Hats Are Back.”: Loro Piana SS25

FRIDAY 11:08 AM SEPTEMBER 20, 2024 MILAN

Our editors stop in at the Loro Piana SS25 presentation at Palazzo Belgioioso to preview the brand’s latest in fabric innovations and fabulous hats.

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“You’re telling me this fabric is made from banana leaves? It feels like a million bucks. We’re biohacking. We’re innovating.”

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“Okay this suede… I don’t think I’ve ever felt anything softer.”

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“Kooky hats are back. A big part of Capote v. the Swans was about hats going out of style, society is changing forever. But at Loro Piana, hats are timeless.”

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“This is the look. Head-to-toe cashmere and a couture take on a beanie for warmth. This is a first class ticket to cozy town.”

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“This is how the magic gets made. Organic fibers, baby. This what my hair looks and feels like when I don’t use blue shampoo.”

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“Martinis on everything. It’s a lifestyle and we’re ready to live it.”

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“Look at the details, dahling. She’s red hot.”