Bottega Veneta’s Salon 01 Campaign Is an Homage to Glamorous Domestic Living

Much like the rest of the world, the global pandemic has forced the Italian fashion house Bottega Veneta to reassess its fashion calendar. Creative Director Daniel Lee showed his Salon 01 collection in London last December to a limited audience of VIP attendees like Skepta, Kanye West, and Lee’s musical muse Neneh Cherry at the Sadler’s Wells Theatre. Today, the brand released the accompanying campaign shot by Bottega’s regular collaborator Tyrone Lebon. The collection is accompanied by memorabilia in the form of books, records, and videos aimed to give a deeper look into the creative director’s creative process and inspirations. The collection as well as the campaign place heavy emphasis on the very timely idea of domestic living—easy ’60s-like glamorous silhouettes, fabrics reminiscent of snuggly blankets, and models mixing-and-matching with furniture. For the collection, Lee collaborated with fine artist Rosemarie Trockel on a book exploring the human relationships to clothes. Below, take a peek at the campaign featuring a Dalmatian dog, a semi-naked model, striking patterns, and of course Bottega Veneta’s eternal effortless sensuality. These glam clothes were made for lounging, and that’s just what they’ll do.

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